Google Android is world's most powerful and most used mobile OS and has recently surpassed 1 Billion smartphone and tablet users. Google unveiled Android 4.4, KitKat as the next version of Google's mobile operating system, to be named after famous Nestle Chocolate Kit Kat. Earlier Android's versions were also named after sweet deserts: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean.
Earlier it was though that the new Android version would be named as Key Lime Pie. But news about Android KitKat came as a surprise. It might be a marketing strategy or a mutual business understanding between Google and Nestle, but it will be definitely bosting both brands' product and media coverage. Nestle is now planning to sell more than 50 million chocolate bars with the Android mascot to international markets.
According to Google, the idea about naming Android version as KitKat was theirs and they first approached Nestle for the tie-up. All this started in the end of November, 2012 and the deal was confirmed within just 24 hours. The two have kept the secret for over 9 months and very few were informed about this to keep the secret element. Google now has installed the Android KitKat Mascot in front of their headquarters.
And so does the Nestle by launching the future of confectionery the new Kit Kat 4.4.
Earlier it was though that the new Android version would be named as Key Lime Pie. But news about Android KitKat came as a surprise. It might be a marketing strategy or a mutual business understanding between Google and Nestle, but it will be definitely bosting both brands' product and media coverage. Nestle is now planning to sell more than 50 million chocolate bars with the Android mascot to international markets.
According to Google, the idea about naming Android version as KitKat was theirs and they first approached Nestle for the tie-up. All this started in the end of November, 2012 and the deal was confirmed within just 24 hours. The two have kept the secret for over 9 months and very few were informed about this to keep the secret element. Google now has installed the Android KitKat Mascot in front of their headquarters.
And so does the Nestle by launching the future of confectionery the new Kit Kat 4.4.
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