BlackBerry to Launch Z3 Smartphone in India, to be priced around ₹12000
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BlackBerry Z3 Smartphone |
Looks like BlackBerry is inspired by the sale of MOTO G in
India. BlackBerry is planning to launch Z3 to capture the largest segment of Smartphone
users, who are willing to buy a phone that cost around Rs 12000. BlackBerry is hoping
to revive its loyal fan bases that are shifting to low budget Android phones.
The news broke out by Business Line. According to Business
Line, BlackBerry’s Executive Chairman and CEO John Chen said, “It will be
attractive to go to India with the under $200 phone. At least, we will be
competitive. I know you can buy Android phones at less than $75 but given the
features and security packed into our phone we can be competitive below $200.”
Loyal BlackBerry fans of India are waiting for the launch of
Z3 after it was announced for Indonesian market. If BlackBerry is really going
to launch Z3 in India, this will be a second step they are taking towards the
largest user base who wants to flaunt budget smart phones that look like high-end
but cost lesser. Last month BlackBerry dropped the price of its Z10 to ₹17,990 which
is more than 50 percent of the original price launched for Indian market.
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