Skip to main content

Facebook Started Showing In-Stream Video Ads or Mid-Roll Video Ads

By

Hate mid-roll video ads on YouTube? Get Ready to Watch In-Stream Video Ads On Facebook News Feed.

Facebook began showing more and more videos to its users over the past few years. By default, auto play for videos is enabled on both the mobile and desktop version of Facebook. Many users never mind to disable this feature. Imagine what will Facebook earns when they will start rolling out video ads for all user generated videos. The ad will run after around 20 seconds of your video watching and deliver 5-15 second mid-roll video ads.

Over the period of time I got to see Facebook Pop-Up videos when I scroll the news feed on desktop. This popup video is one step towards making more money through Facebook in videos ads. If you scroll while watching the video, the ad will not be visible to you. So, to make ads visible the video will pop-out from your news feed and will be running and visible throughout your scrolling.

Yesterday, while watching a video about edible water orbs shared by Mashable, I got the glimpse of Facebook mid-roll video ads. Here, is the screen grab of in video ad on Facebook news feed:




The mid-roll video ads started running after 20 seconds and there was no option to skip the ad, only a a notification that ad is going to start. Though the ads are very short, I have to watch the ad till the end.

That was on Facebook for desktop.

Now, Facebook has started rolling out a section for Video on its top navigation tab bar for Android app. The Video tab icon is in between the Find Friends and Notification icons, in the middle of the total five icons. Take a look at the additional tab in the blue bar for video.



Earlier, there were only 4 icons in the navigation tab on Facebook App for Android:
 

At present I am unable to view any ad on Facebook app on Android phone, but the glimpse of ad that I watched on desktop version is a sign of getting more Mid-Roll Video Ads running both on mobile and desktop. It is also a good sign for publishers who are dedicating hours to make and publish original video content for Facebook viewers without getting a single penny. Now both the publishers and Facebook will get chance to make money.

Update: On my Firefox browser, today I again saw the In-Stream Video Ads published and shared by Mashable. At about 20 secs. of playing video, Facebook gives a notice about ads starting soon:



Soon after 2-3 seconds the ads started and ends in around 5-15 seconds depending upon the ads length.


The video post shared by Mashable is showing ads every time it is replayed. I was able to watch Virgin Atlantic, Tuborg ads and Star Plus, McDowell's No1 and Patanjali Ads from India in the same video post. The In-Stream Video Ads time ranges from 5 secs to 9 secs and 15 secs.





Labels:
Location: Menlo Park, CA, USA

Comments

Post a Comment

Popular posts from this blog

Income Tax Proud Filer Badge for Facebook Profile Picture India

By
"PAN-XXXXXXXXXX Honoring the Honest-Use/Share the Proud Filer Badge" Indian Income Tax Agency is offering all the tax fillers to show up their Proud Filer Badge through Facebook profile picture. Income Tax Department of India is sending email with subject line "PAN-XXXXXXXXXX Honoring the Honest-Use/Share the Proud Filer Badge" to help guide the filers on how to show the Proud Filer Badge. How to Show Income Tax's Proud Filer Badge for Facebook Profile Picture in India Here are the steps to use the Facebook Badge on Mobile Phone: Step 1: Open your Facebook Mobile App Step 2: Click on Profile Pic and the select Add Frame Step 3: Search for Proud Filer, you will get Income Tax Official Profile Badge - Proud Filler by Income Tax India Step 4: Click on the searched Frame. Facebook will set your profile picture with the Proud Filler Badge. Step 5: Click on Save and your are done with adding Proud Filler Badge to your Facebook Profile Picture. Here are the steps to us...
Post a Comment
Read more

Microsoft's Windows-XP OS & Office 2003 Support Ends in April 8, 2014

By
End of Security Updates for Windows XP OS & Office 2003 Windows XP SP3 and Office 2003 Supports Ends Apirl 8, 2014  Image Credit: Microsoft Microsoft has finally announced the date for the end of security updates for its Windows XP operating system. As of now Microsoft is releasing security updates for Windows XP, but due to security issues and to move more users from XP to Windows 8, Microsoft has decided to stop updates in 2014. According to Gartner prediction, more than 15% of medium and large enterprises will still have Windows XP running on at least 10% of their PCs after Microsoft support ends in April 2014. This means, people and organizations using Windows XP SP3 will be prone to bugs and flaws in the OS, as Microsoft is not going to fix those bugs. They will be open to malware, spyware and even viruses. Office 2003 Support Also Ends in April 8, 2014 Microsoft also announced the end of support for Office 2003, in a press conference yesterday in Lagos. Acc...
Post a Comment
Read more

Facebook's Pop-Out Floating Video in News Feed for Desktop Users

By
Looks like Facebook is again testing the feature for Pop-Out video that floats in the news feed while scrolling news feed up and down. Facebook first tested the same feature in 2015 but was not made available for all desktop users. As of know it still seems to be in testing phase as I am not able to see this feature in the same MacBook for different browsers. Like I am able to watch the pop-out and scrolling video in Firefox browser but the same is not working in Chrome browser. The floating video option is made available through 2 options. One is a Video Pop-Out button in the current played video. You have to click on that blue pop-out button to get video moved to left hand side of the news feed. The pop-out video button is in white color when video is not playing. As the video starts playing it color changes to blue. Video Pop-Out Button in Blue Color The second option is scroll down so the current playing video is not visible in your screen, the video will Pop-Out automati...
Post a Comment
Read more